TELEVISION / OTT
Doubling its broadcast time in September 2019 (from 6 to 12 hours a day) France 24 in Spanish, which is celebrating its fourth birthday, will broadcast 24 hours a day starting September 2021.
This development enables the channel to increase its competitiveness in Latin America, offering viewers continuous news in Spanish, a brand-new morning show, more news bulletins, magazines, reports, and debates. This offer is now equivalent to the ones in English, French and Arabic.
Since its launch in 2017 (in partnership with Radio France Internationale’s Spanish service), France 24 in Spanish has successfully grown in Latin America: today it broadcasts in 17 of the 19 Spanish-speaking Latin American countries, as well as in Brazil. It is available in 12.5 million households, plus 12 million more with its partial broadcast in Mexico.
Vanessa Burggraf
In Colombia, Argentina, and Mexico, 14.2 million people declare knowing about France 24 (+26% vs. 2019) and more than 3 million declare viewing the channel on TV each week (+56% vs. 2019). On digital platforms (website and app), France 24 in Spanish records on average 2.8 million monthly visits (+6.4% vs. 2020). YouTube data indicates more than 91.4 million views since January 2021 (+26% vs. 2020).
ALVARO SIERRA – FRANCE 24
The channel’s 24/24 broadcast will enable to accelerate its growth and increase its viewership in the Latin America. Media surveys already confirm France 24’s performance in terms of awareness on the continent as well as viewers’ trust in its programs. They highlight the trustworthiness, reliability, and relevance of the channel.
On all four channels: On September 24, for the launch of France 24 in Spanish’s 24 hours daily broadcast, all 4 channels bring viewers live broadcasts between the Spanish newsroom in Bogota and the English, French and Arabic ones in Paris, as well as with RFI’s Spanish service.