Entertainment / Game Shows
Atresmedia Televisión has acquired the rights to adapt an entertaining and unique gameshow that has swept the United Kingdom and has already been licensed to France, Israel, and the Netherlands
The programme has been a smash hit on ITV in the United Kingdom, achieving audiences of over 32,3% of screen share and 4,1 million viewers tuning in
Once again, Atresmedia Televisión is betting on the most successful international programmes, adding to its portfolio of most popular formats in the Spanish market. The Group has reached an agreement with BBC Studios to acquire the adaptation rights of a format that has been a big hit with audiences and that is already being prepared for its launch in other markets.
Spain will be the fourth market where Magnum Media’s hot property will be licensed after the agreements reached in France, Israel, and the Netherlands. ‘The 1% Club’ doesn’t just test what you learned when studying or your ability to memorialize general knowledge, but rather measures the real native intelligence of people. The contest puts everyone on an equal footing, meaning you can follow the quiz from home and have fun competing in front of the TV.
The aim of the game is to become a member of the 1% club: 100 contestants begin every show but to make it to the end they must correctly answer a question that only 1% of the country would get right. These are not general knowledge questions but can only be answered using logic, reasoning skills and common sense.
Each contestant starts with a fixed amount of money. The game starts with simple questions that 90% of the population would get right. However, each question is harder than the last. If you make a mistake, you’re eliminated. At the end of the program, just one player gets the opportunity to answer a question that only 1% would get right. If they answer correctly, they win the jackpot.
Carmen Ferreiro, Director of Entertainment Programmes at Atresmedia Television, said: “We are delighted to have acquired The 1% Club’ from BBC Studios, given Atresmedia’s strategy to continue making a commitment to internationally successful formats. The most popular quiz shows on Spanish TV are on Antena 3 which makes this programme the perfect addition to our entertainment catalogue.”
André Renaud, SVP Global Format Sales at BBC Studios, said: “The 1% Club’s winning formula of entertainment and fantastic play-along problem solving continues to attract great interest from our international clients and we are pleased that Atresmedia has become the fourth partner to commission a local version of the show. Spanish-speaking markets are increasingly responding to the breadth of our catalogue, both in scripted and unscripted formats, and we are ambitious in our plans to reach even more audiences in Spain and Latin America in the future.”
A spectacular success in the UK. Broadcast on ITV in April and May, ‘The 1% Club’ has been a big hit with audiences. The programme premièred with a 24.8% audience share and more than 3.4 million viewers but did not peak there and its audience has become increasingly loyal, reaching 32.3% audience share and 4.1 million viewers in one of its episodes.
A leader in entertainment.
‘The 1% Club’ has joined the large format family of ATRESMEDIA TV in its bid to stay at the forefront of international hits. Atresmedia offers some of the world’s most popular formats, such as ‘The Masked Singer’ and ‘The Voice’.
Already has an impressive stable of internationally successful shows such as ‘Drag Race’, ‘Boom!’, ‘Wheel of Fortune’, ‘The Alphabet Game’, ‘Who Wants to be a Millionaire?’ or ‘The Million Pound Drop Live’.
In addition, Atresmedia Televisión has one of the most successful international shows to be launched in recent years: ‘Tu cara me suena’. This talent show has been around for ten years and its ninth season was the second-most-watched programme on television this year.
Entertainment plays a very important role at Atresmedia daily. This year, ‘El Hormiguero 3.0’ has been the most successful daily show on our TV screens and, at the end of the last season, it was acknowledged as the leading programme in its time slot for the eighth consecutive year.