UPFRONTS | PROGRAMMING | ADVERTISING
NBCUniversal Telemundo Enterprises makes it clear that the competition is with big productions and professional work in news and sports.
With great stars such as Nicky Jam and renowned Hispanic TV talents, President Beau Ferrari said at the recent Upfront that “Latinos are transforming our society, shaping the dominant culture of demographic and economic growth in our country as one of the most important business opportunities in the United States.”
‘COME WITH US’ campaign aimed at advertisers. After the NBCUniversal Upfront presentation at the iconic Radio City Music Hall and the private celebration at The Glasshouse in New York City, the words of Beau Ferrari, president of NBCUniversal Telemundo Enterprises, resonate, who affirmed that with the slogan “Come with Us” the channel celebrates Latinos and welcomes advertisers to get active and recognize their vitality, diversity, and far-reaching influence on American culture.
THE SOUGHT AFTER GROUP OF HISPANICS. Telemundo data reveals that each month NBCUniversal reaches 8 out of 10 Hispanics in the adult 18-49 demographic during prime time Monday through Friday (8-11), regardless of language within the season, with a growth of 45% in the last quarter compared to the fourth quarter of 2022. (NBCUniversal Telemundo Enterprises).
MULTIPLATFORM PROGRAMMING. The 2023-24 programming lineup features offerings across entertainment, news, sports, as well as T-plus-branded titles coming to Peacock from the FIFA Women’s World Cup Australia & New Zealand 2023™ and the Paris 2024 Olympic Games until a new season of ‘The Lord of the Skies’. Also, reality shows, special live events, and other genres attractive to audiences.