Sony launch Kalixta, the first network for multiple platforms targeted at women.
Sony Pictures Television announced the launch of a new multi-platform network with programming selected especially for women. Kalixta maintains the same originality which made successful Crackle within its audience completely free Hollywood content aimed at women. This platform will be launched in Mexico and elsewhere in Latin America during the second half of the year. “We are excited about the launch of Kalixta. We listen to our female audience and design a video network especially for them. Kalixta offers three of the most popular online activities among women: watch videos, discuss, and share.” Said Jose Rivera Font, vice president digital networks and general manager STP Brazil and Latin America. The network will be integrated with social networking allowing their clients to review and answer questions while they are watching a movie or television series. Kalixta programming will offer Hollywood original content with the option to see them dubbed or subtitled Spanish. The network is developed based on advertising for free.. Kalixta allow advertisers to present their brands aimed at the sector: “Advertising today is actively seeking to connect with the female audience in a way that catches their attention” said Irving Plonskier, senior vice president of SPT Ad Sales for Brazil and Latin America. “Kalixta offers advertisers a unique opportunity to present their brands in the Hollywood content and conversations related to this” concluded the executive. José Rivera Font, vice-president digital networks and general manager STP Brazil and Latin America