With a cocktail party in Mexico City, Vivid TV celebrated the expansion of the brand through partnerships created with Mexican operators such as Axtel, Megacable and recently with Maxcom. TVMAS spoke with David Guerra, senior VP of distribution and marketing Vivid TV for Latin America and the Caribbean, on the growth of the company in Mexico and Latin America, as well as marketing plans to regionalize it.
“We went to work in LatAm in March and the first operators to add our brand was Maxcom. We are a content producer with over 30 years, which have received many awards for the features that make our somewhat exclusive content. We have the secret tapes of Hollywood celebrities and the best parodies of superheroes, our relationship with the normal entertainment industry is very interesting to have this kind of contents that make a difference in the platforms and works better providing better results for the operators,” said Guerra.
“Our goal is to bring the brand throughout Latin America and become a reference for adult content made glamorous and sophisticated to take a form appropriate to distribution with the same success as we do in the United States. We have developed cable operators alliances with Latin America, arriving not only in conventional distribution platforms as linear channels, also through VOD and OTT platforms from mobile phones tablets and smart TVs, filling gaps that the same industry growth offers is a work requiring arduous commitment from the operators with whom we partner in an intimate way in terms of distribution of profits and we teach them to position content for adults” concluded the executive.
Significantly, in 2014, the company plans to different types of marketing for the region, including the incursion of local talent who want to interact with the brand.