The announcement of the launch of Food Network on Cablevision, the largest cable TV provider and Internet in Argentina, has very happy owners of the channel and of course the executives responsible for Food Network in Latin America. The launch is on October 1 and will reach more than 1.5 million households in Argentina.
As a result of the impact of Scripps Networks in Argentina, the company has also announced a new original production in Spanish – Locos X el Asado – filmed and produced exclusively in Argentina for Food Network.
“Argentina is a key market for the channel because it offers one of the most vibrant culinary scenes of Latin America,” said Eduardo Hauser, CEO of Scripps Networks Interactive Latin America and the Caribbean. In this regard, he added: “Our partnership with Cablevision, one of the largest companies in the field of pay-TV in Latin America, allows us to reach inclusively more audiences across the market.”
“We are very pleased to add to our digital offer the Food Network signal, since our customers increasingly demand specific content,” said Antonio Alvarez, Programming Manager of Cablevision. At the same time, he expressed “the commitment is to provide the most outstanding programming with better picture quality, and we are confident that Food Network will have a great acceptance.
Locos X el Asado will take viewers to Buenos Aires to discover the necessary details for the mastering of the famous Argentine roast (asado). Accompanied by friends and family, Grill expert Luciano “El Laucha” Luchetti will show how perfect the art of this beloved national barbecue. He will teach viewers how to prepare the fire, will share the recipe of his famous chimichurri and will have the secrets to cooking the best Argentine meat, including how to perfectly roast a piglet.