Tu planeta increases HITN’s audience in the US Hispanic Market


The leading Spanish-language network that offers educational and entertainment content to families in more than 44 million households across the United States, announced the highest viewership yet for its Tu Planeta block this quarter, reflecting the special interest of Hispanic audiences in programming dedicated to raise environmental awareness.

Guillerno Sierra, General Director of programation and digital services oh “HINT”

Programs such as Africa Salvaje, ‘Mundo Salvaje with Ron Magill,’ ‘Vida Salvaje’ and ‘Mundo Natural,’ fueled the network’s highest delivery in October compared to the previous six months.

“Hispanic audiences, on our network and our app, are showing increased interest in Tu Planeta, which presents a wide range of productions that are educational, interesting and entertaining for the entire family,” explained Erika Vogt Lowell, HITN’s Director of Programming and Acquisitions. The Tu Planeta block consistently delivers top numbers for the network, showing the interest among Hispanics for high-quality content focused on nature and the environment.”

Tu Planeta programming is designed for a wide range of age groups, with productions about the natural world and conservation from leading global content distributors in the genre, as well as the latest HITN local productions. Presented by Mariela Irala and Ana Osorio, the block introduces young faces and connects audiences with more information and fun facts.

“We are pleased at the great acceptance and ratings performance of Tu Planeta,” remarked Guillermo Sierra, the network’s Head of Programming and Digital Services. “HITN seeks to improve the quality of life of the Hispanic population by presenting content and information that can make a difference. As part of this effort, we place great importance on promoting conservation and respect for the natural world, especially among new generations.”

Tu Planeta airs on HITN during primetime from Monday to Sunday at 7:00 p.m. Eastern / 11p.m. Pacific.

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