Spain returns to Series Mania Forum with a relevant presence on the official event agenda


Around twenty companies and more than fifty executives will take part in the pavilion organised by ICEX.

The most important co-production event for scripted tv series in Europe, which will be held once again in person at the Lille Grand Palais from March 22nd to 24th.

Under its Audiovisual from Spain brand, ICEX has coordinated a number of activities that are included in the official event agenda. The aim of this initiative is to drive and showcase Spanish IPs at various stages, from the introduction of projects in search of financing to the promotion of a series that has already been released.

There will be a Pitching Breakfast where five Spanish projects will be presented to an audience specially selected according to the needs indicated by their producers and creators; a Coming Next showcase starring Spanish content in post-production, recently completed and available for international sales; and finally, the financing model of ‘Operación Marea Negra’, a new Spanish series recently launched by Amazon Prime Video with great success in Brazil, Portugal and Spain, will be presented and analysed in case study format.

Also on the official Series Mania agenda are ‘Detective Touré’, the only Spanish project selected for the co-production pitching session, and the Conversation with… session with the presence of The Mediapro Studio Executive Ran Tellem, who has been invited to talk about the second season of ‘The Head’.

The Spanish companies participating in Series Mania Forum 2022 under Audiovisual from Spain are Atresmedia Televisión, Fedent España, Ficción Producciones, Friki Films, Inside Content, Kottbusser, Mediacrest, Movistar Plus+, Onza, RTVE, Sete Media, The Film Agency, The Mediapro Studio and Vértice 360; as well as the Instituto Canario de Desarrollo Cultural and the public entities Sociedad de Promoción Económica de Gran Canaria and Tenerife.

Spanish Agenda at Series Mania Forum 2022

  • Co-Pro Pitching Sessions -Tuesday March 22nd, 9:30-15:30 (CET) Auditorium Pasteur

‘Detective Touré’ (8 x 50’) is the only Spanish project that will compete for the €50,000 development prize. Written by David Pérez Sañudo and Carlos Vila, this adaptation of Jon Arretxe’s literary saga is produced by Mariela Besuievsky and Elena Bort for Tornasol Media and DeAPlaneta.

  • Coming Next from Spain – Tuesday March 22nd, 14:00-15:00 (CET) Van Gogh room.Spain and its scripted content have become a ratings phenomenon worldwide. That’s why in terms of viewership, Spanish series hold top-ranking positions in the main global OTT platforms. This session will offer a sneak peek into some of the most attractive Spanish dramas to come:

‘The Route’ (8 x 50’) from Atresmedia Televisión. Presented by Miguel García, Sales Director.

‘The Age of Anger’ (4 x 50’) from The Mediapro Studio. Presented by Marta Ezpeleta, Head of Distribution, Coproductions & Acquisitions; and Javier Esteban, Head of Distribution Strategy & Sales of North America, LatAm & MENA.

‘Rapa’ (6 x 50’) from Movistar Plus+. Presented by María Valenzuela, Directora de Internacional.

‘Peace Force’ (8 x 60’) from Televisión Española. Presented by José Pastor, Director de Cine y Ficción at TVE; and Aurora Guerra, showrunner at prodco Alea Media.

The session will be moderated by María Rua Aguete, Senior Research Director Media and Entertainment at Omdia (UK).

  • Case Study & Screening: Operación Marea Negra – Wednesday March 23rd, 14:30-15:30 (CET) Artois room.

Selling a true-fact local story about narco trade to a network of regional broadcasters, incorporating a foreign pubcaster and partnering with Amazon, a global OTT platform, while keeping most of the IP might seem mission impossible. Learn all the secrets about the innovative financing model of Spain’s ‘Operación Marea Negra’ (4 x 50’) in a panel discussion with its executive producer Mamen Quintas (Ficción Producciones), Ricardo Cabornero (Amazon), Fernando Ojea (CRTVG), José Fragoso (RTP), Noel Hedges (eOne) and the leading actor Álex González. The session will be moderated by Mamen Casal (Ficción Producciones).

  • Spain Pitching Breakfast: Coffee and Hot Projects – Thursday March 24th, 9:00-11:00 (CET) Matisse Lounge.

Five of Spain’s leading production companies will be presenting their latest scripted projects in search of European co-producers. Fedent España, Friki Films, Mediacrest, Onza and Vértice 360 will introduce their latest series with their own creators and producers, in an original two-hour pitching session with plenty of time to get to know the details and needs of each project and to establish key alliances to make them a reality.

‘The Residence Hall’ (8 x 45’) from Fedent España. Presented by Toni Sevilla, Managing Director; and Laura Oliva, Head of Content.

‘Lucio’s Treasure’ (6 x 60’) from Friki Films. Presented by Ana Manresa, executive producer; and Hugo Menduiña, executive producer.

‘Fake’ (6 x 52’) from Mediacrest. Presented by Gustavo Ferrada, Executive Director of Fiction; and Emma García, VP International Sales and Coordination.

‘Halfbreeds’ (8 x 50’) from Onza. Presented by Valentina Pozzoli, VP Development & International Co-productions; and Raúl Barranco, writer and series creator.

‘Play of Mirrors’ (8 x 60’) from Vértice 360. Presented by Alberto Rull, Executive VP Production & Content.

  • From limited to retuning: conversation with Ran Tellem – Thursday March 24th, 14:45-15:15 (CET) Van Gogh room.

More and more of the series being pitched are mini-series. But, what happens when the success is there and the pressure for a second season is insistent? What lessons and best practices should be put in place to anticipate for an eventual second season? Creator and showrunner Ran Tellem, Head of International Development at The Mediapro Studio, explains how he went through this process to imagine the sequel to ‘The Head’.

AUDIOVISUAL FROM SPAIN is the umbrella brand used to promote the Spanish Content Industry in all the international tv-related trade shows and any other promotional and commercial activity of Spanish companies worldwide. All promotional actions under this brand are sponsored by ICEX Spain Trade & Investment.

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