CIIF MARKET 2022 is successfully underway at the Canary Islands International Film Market


The CIIF MARKET 2022 conference program inaugurated the 18th edition, which was attended by different institutions and organizations.


The event began on November 22 and ends on November 27 and during these days’ connections have been established with the delegates of the projects that attend the event, such as the Cabildo de Tenerife, Canary Islands Film, PROEXCA, Clúster Audiovisual de Canarias, among others. With conferences and colloquia, sessions open to the public and that can be followed live via streaming through the market’s YouTube channel.

Yesterday, Wednesday, November 23: “The rise of adaptations: old and new relations between the audiovisual and publishing sectors”, had the participation of Joana Chilet (Adapta Market) and Ignacio Díaz (Scenic Rights).

Ignacio Díaz – Joana Chilet

Literary adaptations to different cinematographic and audiovisual screens are increasingly common, becoming a worldwide phenomenon since an audience predisposed to see them can be obtained beforehand. All of this was discussed in this panel.

Link to see the conference already broadcast:

Thursday, November 24: “How to face the challenges of a changing market”, with Peter Andermatt (Director of Spain Media Office), Natacha Mora (Coordinator of Canary Islands Films), Manuel Monzón (A Contracorriente Films), Roberto Serrano, (Secuoya Studios ) and Gisela Cuevas (PNR).

We are operating in a market that evolves at different levels. The multiplication of windows and broadcast channels has the effect of a growing demand for content. At the same time, an accelerated process of consolidation makes some companies grow and puts many others at risk. How should we position ourselves in this context, from Spain and the Canary Islands?

Peter Andermat, Media España Executive

Natacha Mora, Canary Islands Films Cordinating committee

Manuel Monzón, A Contracorriente Films

Roberto Serrano, Secuoya Studios

Gisela Cuevas, PNR

Drawing on current reports on these issues, Peter Andermatt will invite those present for a collective reflection, and will explain how the Creative Europe MEDIA Program supports professionals and companies.

To follow the conference live:

CIIF Market is organized by Festeam Comunicación y Eventos S.L., with the main sponsorship of the Cabildo de Tenerife, Government of the Canary Islands, through the Canarian Institute of Cultural Development, Canary Islands Film and PROEXCA; City Council of Santa Cruz de Tenerife; Development Society of Santa Cruz de Tenerife, Tenerife Film Commission, Audiovisual Cluster of the Canary Islands and Macaronesia Films.

It has the collaboration, among other entities, of Adapta Market, ACTE Canarias, IsLABentura Canarias, River Flow Pictures, Filmarket Hub, Clúster Audiovisual de Canarias, MAFIZ (Málaga Festival Industry Zone), Music Library & SFX, Rahn Mercedes Benz, ZEC (Canary Islands Special Zone), PNR (Platform for New Directors) and Cima Impulsa.

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